Fudge, a new type of nutrient carrier, is convenient to eat, full of color, fragrance, and social attributes. It is more in line with the needs of modern people who want to enjoy delicious food and supplement various nutritional elements. It provides consumers with multiple scenarios, It is a convenient possibility for health preservation and health care anytime, anywhere.
Judging from recent online consumption data, functional nutritional gummies in the form of snacks have become the fastest-growing health product consumption dosage form among post-90s and Generation Z young people
Looking at the global soft candy market, it is estimated that the global functional food market will exceed 600 billion yuan in 2022, and the sales of functional candies will exceed 8.6 billion US dollars.
The growing market of functional nutritional gummies has brought more consumer demand, such as: eye protection, oral beauty, anti-oxidation, multi-vitamin and minerals, liver protection, sobering up, sleep disorders, immune enhancement and other functional nutritional ingredients appear in in fudge products.
At the same time, the demand for the taste of functional nutritional gummies in the consumer market is also increasing, from the single Q-bomb taste of gelatin gummies to the multi-layered taste experience of plant gum gummies.
With the development trend of healthier, subdivided and functional soft candies, vegetarian soft sweets based on plant gums have become the new favorite in the market.
Human beings are increasingly concerned about personal health, animal welfare and the protection of the earth. Following the "Better-For-You" candy trend, plant-based vegetarianism is another important consumer trend in the candy market.
According to forecast data from Mordor Intelligence and Grand View Research, the compound annual growth rate of global vegetarian confectionery will be 11.8% from 2020 to 2027.
Plant-based dietary preferences are becoming a health trend, and more and more consumers are turning to vegan sweets.
Fudge with "functionalization" and "vegetarianization" is bound to have a huge market growth space. Jiannuo Biological aims at the "vegetarian" functional nutritional fudge track, and is committed to the research and development and OEM business of fudge products with plant-derived ingredients such as vegetarian colloid pectin and seaweed gum, and advocates the vegetarianism of functional nutritional fudge Or, to create "1+1>2" vegetarian functional nutritional gummies for B2B customers and end consumers.
Health is undoubtedly still the main theme of the future development of the entire food industry.
For the field of nutritional fudge, "vegetarianization" is just a new starting point in the process of nutritional fudge health + innovation.
Being an advocate of vegan gummies is an important manifestation of sustainability efforts across the food industry.